United States 2014, 82 min, English, Hebrew subtitles

Their style said “We don’t play by the rules” almost as much as their music. While White America pictured success dressed in a tailored suit, Hip Hop proved that colorful Adidas running shoes with thick laces, pants three sizes too big, and jackets festooned with neighborhood gang symbols could conquer the world just as easily. This is the story of the fashion revolution that migrated from inner city streets to upscale catwalks. It tells how brands created by rappers and deejays flooded stores, only to land with a dull thud back in reality. With an all-star cast, including Kanye West, Pharrell Williams and Nas Jones.

Previous Festivals: Sundance


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Director: Sacha Jenkins
Production: Peter Bittenbender, Nasir Jones, Marcus A. Clarke
Production Company: Mass Appeal
Editing: Andrea B. Scott
Cinematography: David Vollrath
World Sales: Dogwoof (global@dogwoof.com)